Making the invisible visible

In July 2011, B2ten and Canadian Sport for Life ran the campaign “Recess”, with the aim of changing the way we teach sports to our kids. The commercial was run in conjuction with CBC’s ‘Run Run Revolution’, and featured primary-school aged children creating live infographs of some seriously sobering statistics. I know the campaign is […]

School sport or school play?

In a recent interview, John Coates,  Head of the Australian Olympic Committee, called for sport to be made compulsory in schools. The minister for school education,Peter Garrett ruled out making competitive sport compulsory, saying he doesn’t think kids should be forced “out on to a sporting field if they’ve got other interests”. Unfortunately, Australia’s culture of self worth […]

When playing for “funsies” is a serious matter

Australian’s are competitive about sports. There’s no denying it. Sporting success is largely intertwined within our culture and even contributes to our overall feeling of self worth. Australian Olympic Chief John Coates summed up our attitudes towards winning nicely with this sentiment, “It seems un-Australian to me to settle for something second best.” Source. As our […]

What’s wrong with this picture?

Another case of the virtual triumphing over real-life. “Educational video gaming” could be coming to a classroom near you. According to Bristol University neuroscientist, Paul Howard-Jones”, it’s all about dopamine. “Educational video games” have been proven to stimulate the production of dopamine in the brain. Dopamine increases attention spans and encourages the creation of new […]