Making the invisible visible

In July 2011, B2ten and Canadian Sport for Life ran the campaign “Recess”, with the aim of changing the way we teach sports to our kids. The commercial was run in conjuction with CBC’s ‘Run Run Revolution’, and featured primary-school aged children creating live infographs of some seriously sobering statistics. I know the campaign is […]

School sport or school play?

In a recent interview, John Coates,  Head of the Australian Olympic Committee, called for sport to be made compulsory in schools. The minister for school education,Peter Garrett ruled out making competitive sport compulsory, saying he doesn’t think kids should be forced “out on to a sporting field if they’ve got other interests”. Unfortunately, Australia’s culture of self worth […]

When playing for “funsies” is a serious matter

Australian’s are competitive about sports. There’s no denying it. Sporting success is largely intertwined within our culture and even contributes to our overall feeling of self worth. Australian Olympic Chief John Coates summed up our attitudes towards winning nicely with this sentiment, “It seems un-Australian to me to settle for something second best.” Source. As our […]

Smoking is bad for you…but guess whats even worse

Fact; smoking is bad for you. We know this. Your parents and probably every school teacher you’ve ever had have warned you against succumbing to the “death sticks”. Anti-smoking commercials are given air time in nearly every commercial break on television showing us exactly how deathly a nicotine addiction can be. Source However, what we don’t know […]

Exercise: Good for the Body, Great for the Brain

We all know exercise is good for the body, but the simple act of moving is incredibly good for the brain too. Here are 5 examples which show the amazing effect that sport can have on the brain. 1. There’s a direct link In a 12 week experiment scientists found that when their subjects jogs […]