Making the invisible visible

In July 2011, B2ten and Canadian Sport for Life ran the campaign “Recess”, with the aim of changing the way we teach sports to our kids.

The commercial was run in conjuction with CBC’s ‘Run Run Revolution’, and featured primary-school aged children creating live infographs of some seriously sobering statistics.

I know the campaign is a little old now, but I feel like the infographs really work to make the invisible visible.

In the opening shot, for instance, all the kids are lying down in a circle, creating a pie graph. A child’s voice then tells us only 10% of kids are getting enough daily exercise. Two scenes later and we’re presented with the harsh reality that we spend on average 6 hours a day in front of a screen, and as a result will live 5 years less than our parents (See Nike’s 5 extra years).

The commercial takes a positive spin at the end, encouraging parents and coaches to get involved at activeforlife.ca. On the site, parents and coaches can discover how to make sport more fun, less intense and more focused on skill development, so kids will stay in sports and be active for life.

Has anyone seen this kind of information articulation from any Australian initiatives? It would be amazing to see a campaign like this feature on Australian Television.

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5 thoughts on “Making the invisible visible

  1. We believe kids need to stay in sport for reasons other than physical health. For children growing up with disability especially, it can be an escape from traumatic experience and an opportunity to prove how ABLED people really are.

    Love the way you have used a combination of text, image and video to engage the reader. You think it could be a useful tool to engage people’s Twitter accounts throughout the post that encourage a social campaign for kids sport?

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