The Day the Earth Stood Still

Nike has recently released ‘Designed to Move‘, a report which shows how little physical exercise children do, and how this is affecting their health.

The report shows that in just one generation, physical activity has dropped between 20-45% around the globe. Physical inactivity has become the norm, as technology replaces movement in the name of progress.

As we have previously discussed, inactivity is as detrimental to an individuals health as smoking; the study found that this year, 5.3 million deaths would be attributed to physical inactivity, compared to 5 million from smoking.

A statistic which really hits home is that children of this generation are the first in history to have a lower life expectancy than their parents. Nike have created an emotional video which emphasises this fact. It’s worth a watch:


Did you read the report? What did you think?


7 thoughts on “The Day the Earth Stood Still

  1. Somebody essentially help to make seriously articles I would state. This is the first time I frequented your website page and thus far? I surprised with the research you made to make this particular publish extraordinary. Fantastic job!

  2. Pingback: Making the invisible visible « Sport for Thought

  3. I never knew that a lack of exercise could shorten a kid’s lifespan! It’s really good to see that Nike is putting an effort to this cause, although they are kinda like a stakeholder. I was shocked to hear that sports would be taken out of the curriculum altogether. Don’t know about growing up here, but in Primary school in Singapore we had this thing called ACES day (All Children Exercising Simultaneously day) where we had to learn an aerobics routine months leading up to the day. We were also ‘examined’ yearly on our fitness levels with health and fitness test. Perhaps this is what the Australian government should implement, a day that celebrates exercising among children.

  4. Pingback: The story so far « Sport for Thought

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