Nike has recently released ‘Designed to Move‘, a report which shows how little physical exercise children do, and how this is affecting their health.
The report shows that in just one generation, physical activity has dropped between 20-45% around the globe. Physical inactivity has become the norm, as technology replaces movement in the name of progress.
As we have previously discussed, inactivity is as detrimental to an individuals health as smoking; the study found that this year, 5.3 million deaths would be attributed to physical inactivity, compared to 5 million from smoking.
A statistic which really hits home is that children of this generation are the first in history to have a lower life expectancy than their parents. Nike have created an emotional video which emphasises this fact. It’s worth a watch:
Did you read the report? What did you think?